Events Public Relations Strategy
Steering attention to the singular stories of our friends around the world such as Tom Watson and Watson Links.
Events -- Small to large scale, from planning through implementation -- domestically and internationally. 2022 WATC champions from Italy (left, photo by Steve Gibbons)
Oakland Hills C.C. South Course restoration (Larry Lambrecht photo)
WXYZ-TV report on reopening of the South Course
Golf Channel's GOLF TODAY live report
Campaigns and Media Relations -- Telling your story and/or promoting awareness through creative and classic PR with well-established relationships
....And Everything Else -- PR solutions, writing, editing, research and publications, teaching, mentoring, leadership and relationship maintenance and all your other PR needs
Abbreviated List of Recent Published Writing:
Northern California Golf Assoc. -- Walker Cup (pages 12-13)
USGA Green Section Record -- CCNC Celebrates 20 Years as Audubon Sanctuary
Global Golf Post Women -- Brenda Corrie Kuehn
AmateurGolf.com (East West Matches)
Global Golf Post -- Ron Jaworski
Global Golf Post -- Carolyn Creekmore
Golf Pennsylvania -- U.S. Open at Pinehurst (page 15, 17)
Our Experiences
Affiliations/Activities
Affiliations/Activities
CLIENTS & PARTNERS
The Country Club of North Carolina (2019-2024)
Oakland Hills Country Club (2020-24)
Jupiter Hills Club (2021-23)
Kinsale Golf Club (2022-24)
MSG Promotions & 2022 U.S. Senior Open
Cabo Collegiate (2020, 2022, 2023)
World Amateur Team Championships in France (2022)
East West Matches (2022 and 2024)
CLIENTS & PARTNERS
The Country Club of North Carolina (2019-2024)
Oakland Hills Country Club (2020-24)
Jupiter Hills Club (2021-23)
Kinsale Golf Club (2022-24)
MSG Promotions & 2022 U.S. Senior Open
Cabo Collegiate (2020, 2022, 2023)
World Amateur Team Championships in France (2022)
East West Matches (2022 and 2024)
The General's Hot Sauce (2023)
Watson Links (2023-24)
AM Design Group LLC (2022)
Patriot League/Lafayette College (2022)
Keeler1930 (2020-23)
Club Management Association of America (2020)
Ladies National Golf Association (2020-2021)
Global Golf Post (2021-24)
Arizona Golf Insider (2020-21)
Dominican Golf & Travel Exchange (2019)
PGA.com (2019)
Golf Pennsylvania/Golf Northeast (2020-24)
JOB HISTORY
USGA Communications (1999-2019)
Rutgers University Athletics (1988-1998)
Penn State University Athletics (1980-88)
Chambersburg Public Opinion (1978-80)
Affiliations/Activities
Affiliations/Activities
Affiliations/Activities
-Metropolitan Golf Writers Association: (since 1999); Board Member (since 2010)
-College Sports Communicators (formerly CoSIDA): President in 1997-98 (since 1984)
-Public Relations Society of America (1999-2005)
-Golf Writers Association of America: Member (since 1999)
-U.S. Basketball Writers Association (1984-1998)
-Football Writers Associat
-Metropolitan Golf Writers Association: (since 1999); Board Member (since 2010)
-College Sports Communicators (formerly CoSIDA): President in 1997-98 (since 1984)
-Public Relations Society of America (1999-2005)
-Golf Writers Association of America: Member (since 1999)
-U.S. Basketball Writers Association (1984-1998)
-Football Writers Association of America: (1986-1998)
-New York Football and Basketball Writers Associations (1988-1998)
-Sigma Pi Fraternity at Penn State
-Varsity Lacrosse at Penn State (1975-1978)
-Penn State Lacrosse Alumni – Teammates for Life Program (since 2016)
-Penn State Bellisario College of Communications Mentoring Program (since 2020)
-U.S. Lacrosse Coaches Association (1980-86)
-Saucon Valley Youth Lacrosse (since 2005)
-Saucon Valley Foundation for Educational Innovation (2007-2015)
Education/Honors
Affiliations/Activities
Education/Honors
M.S. in Physical Education (Sports Administration), The Pennsylvania State University, 1982
B.S. in Journalism, The Pennsylvania State University, 1978
· College Sports Communicators (CSC/CoSIDA) Hall of Fame (2017)
· Metropolitan Golf Writers Association Dave Anderson Spotlight Award (2022)
· Scoop Hudgins Lifetime Sports Information Directo
M.S. in Physical Education (Sports Administration), The Pennsylvania State University, 1982
B.S. in Journalism, The Pennsylvania State University, 1978
· College Sports Communicators (CSC/CoSIDA) Hall of Fame (2017)
· Metropolitan Golf Writers Association Dave Anderson Spotlight Award (2022)
· Scoop Hudgins Lifetime Sports Information Directors Award from All-American Football Foundation (1999)
· Football Writers Association of America SID Operations Rankings: Rutgers 2nd in BIG EAST (1997)
· New Jersey State Resolution for work on NCAA Basketball Final Four (1996)
· Football Writers Association of America: Press Box Merit Award, 1990
· Outstanding Young Men of America (1986)
· CoSIDA Publications Awards for Excellence in basketball, football, gymnastics, soccer and wrestling
Professional Endorsements
Life in sports is about seeing stories that unfold before your eyes. It's about history and developing great memories. For that to work in the golf industry you need a great storyteller, that's Pete Kowalski. We at CCNC connected with him in 2019 and since that time our brand awareness has grown exponentially. Pete is and has been a critical part of all our most recent successes.
For us the important thing was that Pete could see who we are as a business; he didn’t tell us to change our model. In fact, he helped us and others see it more clearly and more often. Pete makes sure our moments are captured and our club heroes are seen and he makes certain our story is told in places where our impact needs to be felt.
Being in the golf business for over 30 years, I have seen a lot of consultants that promote that they can improve your brand by changing your product or price point. Pete increased our product value by knowing us. -- Don Hunter, former COO/GM, The Country Club of North Carolina now CEO Haig Point Club
Pete’s professional approach and detailed planning proved invaluable to Watson Links when we were introducing a new youth golf mentoring program at the PGA Show in Orlando. His expertise in identifying and scheduling media opportunities for Watson Links helped ensure we had a successful show and expanded our reach across the golf community. Pete has a knack for connecting people and organizations in a casual, friendly way that makes everyone feel at ease. He understood our messaging and was able to clearly communicate it to targeted audiences and secure media placements to elevate our brand and mission. Pete is a pleasure to work with: responsive, proactive, and personable. We trusted his judgment and we were not disappointed. I highly recommend Pete Kowalski, a true PR pro! -- Pauly Hart, Executive Director, Watson Links
Pete's well-developed relationships with the media have produced enviable PR and goodwill for Oakland Hills. His excellent skills in all communications areas and his experience are now vital assets for the Club as we reopened our beloved South Course and look to our future. -- Mike Dietz, past President, Oakland Hills C.C.
Pete’s unique blend of creativity, foresight and well-developed media relations honed over decades in the industry makes him a singular talent. He has been proactive and relentless in his pursuit of publicity for the '22 Senior Open, and those efforts have had a direct impact on advanced ticket sales. We are fortunate to have the opportunity to benefit from his expertise. -- Mimi Griffin, CEO/President, MSG Promotions
Pete's great work in golf is based on his relationships with an enviable list of friends and associates. His knowledge of the business is uncanny. At Jupiter Hills Club, we are enthused about his PR instincts, his international contacts, and his effective and easy-going way of doing business. He keeps our brand at the forefront of his thinking. Most importantly, he is a friend -- someone you'd play golf with. -- Robbie Hofmann, past President, Jupiter Hills Club
When I needed someone to help tell others about the next chapter of my career, I immediately thought of Pete. For over 30 years, Pete and I have worked together – Pete at the USGA and I at Winged Foot Golf Club. Pete’s reputation at the USGA was exemplary; everyone in the golf industry knows Pete as a person of integrity and thoroughness. When Pete changed careers, like I recently did, his reputation travelled along with him. After 31 years as the GM of Winged Foot Golf Club starting out anew was not easy. When I called Pete about my appointment at the COO of APOGEE, a new very high-end golf course project, he went right to work getting the word out. I am grateful to Pete not just to the work product, but for his genuine care and concern for me and my new venture. -- Colin Burns, COO, The Apogee Club
Constant communication, good ideas, and strong followup, Pete is always on, knows how to create or finesse the situation, and brings many active relationships built on trust and results. if you don’t work with Pete, you should. -- Dan Ballister, Co-Founder, Smoke Hall Foods